PK Associates

 PK ASSOCIATES

54 AREAS OF COURTESY MATERIAL

AVAILABLE ON REQUEST 

Developed & Updated Over the Decades

Request from: peter@pkassoc.com

1.      Mastering the Executive Suite for New or Future CEO's

2.      Crisis Management Manual

3.      Consultative Selling & Client Relationship Building: Lessons Learned, etc.

4.      215+ Marketing & New Product Cases

5.      Acquisition & Integration: Perspective, Principles, Lessons Learned, Process

6.      Alignment POV: What Alignment Really Means

7.      Integrated Innovative Marketing Intelligence (‘IIMI’)

8.      Brand-As-Strategy & Brand Value Proposition

9.      Communications; Graphics, Templates, Presentations & Plan Formats

10.   Competitive Assessment; Includes War Games/Gaming

11.   EP (Economic Profit), ROMI, CROCI, ROA & ROIC

12.   Financial Controls

13.   Differences Between Findings, Insights, Conclusions, Implications and Recommendations

14.   Getting a Job: Personal Brand Value Proposition (+ Resumes & Interviewing)

15.   The Gillette Company Turnaround & Sale to P&G Case

16.   Nabisco Foods Turnaround & Sale to Kraft Foods/Phillip Morris Case

17.   Growth Management; Includes Strategic Growth Opportunity Areas & Examples

18.   Heavy & Super Heavy Brand Users Importance

19.   Insights: What are They, Why Important, How to Find, Examples

20.   KPI’s & Metrics

21.   Leadership, People & Results

22.   Marketing Plan(ning) & Perspective, Templates, Frameworks, etc.

23.   New Product or Service Development: Perspective, Lessons Learned, Principles, Process, Examples

24.   Operating Governance (Not Corporate Governance)

25.   Portfolio Management

26.   Brand Targeting & Positioning

27.   Strategic Growth Opportunity Areas (SGOAs); Includes Examples

28.   Strategic Plan(ning) ‘Bible’; Including Why Have One, How to Do One, Plan-on-a-Page, Templates & Examples

29.   Total Innovation: What Is It, Strategy and Roadmap

30.   Trademark Management & Brand Equity

31.   Company Turnaround: Lessons Learned, Drivers, Process, Examples

32.    Growth Vision & Governing Statements; Why Have, Examples

33.   Oscar Mayer Lunchables Brand Development and Introduction Case

34.   ASTRA: Insight-Driven, 5-Stage Marketing Approach and Process for Brand

       Strategy & Execution Planning

35.   Board of Directors: Typical Board Presentation Master Format & Financial Review Templates/Formats; Includes Examples

36.   Compensation Principles & Explanation (Focus on Bonus); Includes Example

37.   Retail Consumption + Shipment Model Analysis Template (Avoid Trade Load)

38.   Functional Excellence: Strategic & Executional Materials; Includes Examples

39.   Strategic Souring Initiative (SSI): What Is It, Why, Benefits, Strategic & Executional Materials, Examples

40.   Ideation/Brainstorming ‘Bible’: What Are These Worksessions, Why Do, “How To’s” Pre-and-Post Session for Facilitator, Client, and Attendees

41.   Investor Relations: Themes, Principles, Metrics, Lessons Learned, Testing, Profitability Measures (Focus on CPG Industry)

42.   Cause-Related Marketing As a Growth Driver

43.   Premiumization: A Strategic Growth Initiative

44.   Pricing: Strategy, Principles and Analysis Process

45.   Pricing Topic and Pricing Manual; Includes “How To’s”

46.   Escaping the Circle-of-Doom (CPG Industry Focus)

47.   Management Model Framework

48.   Human Resources Strategic Plan Example

49.   Human Resources: HR’s Role in Growth, Employee Value Proposition, The War for Talent, Executive Team Alignment and Process “How To”, Trust, 8 Ways HR Can Create More Value for the Business 

50.   Employee Value Proposition (‘EVP’): What Is It, Why Have One, How to Get One, Examples

51.   CEO’s 1st 100-Day Plan: Why have One, Examples, Formats (Applicable to Any New Job!)

52.   Licensing Strategy and Perspective, Lessons Learned

53.   Marketing to Kids

54.    Sales Forecasting